Copenhagen with Mads

We recently spent some time in Copenhagen visiting our stockist Native North and spending some time with our dear friend Mads, who runs Spread Love Unlimited, an event that combines rare wordly grooves and smiling faces in unheard of locations. Here's some pictures and words from the trip. 

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How you doing man? How's your day been?

Fucking brilliant. I've been hanging out with your seamless smile all day, haven’t I?

Copenhagen is a pretty special city, what do you think makes the city such a special place?

The women. No other country can make me twist my neck so many times in a day. For real.

But no, definitely the vastness of it. It’s spacious, but everything is so close at the same time. I also really dig the bike friendliness. Emphasis on making wide bike paths on high streets as opposed to favouring motor vehicle-driven traffic. It lowers the pollution, both noise and air, and makes for a more peaceful/tranquil stroll in a modern metropolis otherwise so fast-moving. I love the tranquillity, the fact we’re still rather religious about our Sundays, and the beautiful architecture making up this city. Oh, and I fucking love the quality level of Danish bakeries. Some of the best bread can be found here.

How would you say personal style differs from London - Copenhagen?

People mimic each other more in Copenhagen. Less diversity. I [don’t] like to believe this is not just the outer.

In London [where I used to live] you have a bigger share of southern Europeans (Italians, Greek, Spanish, etc.), and they generally dress very differently to Scandinavians. So you have a mix of all sorts in London which I find really intriguing. Or maybe I just find it relaxing. Denmark can be a bit homogeneous at times. Also, we generally dress less colourful, more monochromatic. I think Danes are exceptionally good at playing by the rules, and can from a general point of view (lol if there i such a thing) be considered as very trendy.

We know you love your music - do you feel like there are strong cultural ties between music and style in Copenhagen?

Naturally. I think most people feel safe clinging to personal identity, be it a blog, your social avatar, choice of music, favourite bar, drink, clothes, etc. I feel like there is definitely a club look going on within house music. But I do think it might be a bit more modest in Copenhagen compared to the “scenes” in America, Japan, England.

Will you do a mix for us?

Yes if it’s pure fire, hands above your head-gospel shit. That’s all I care for at the moment. Haha!

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Bionic Yarn Attack the Dark Side of the Plastic Age

I-D magazine have recently joined forces with Bionic Yarn to take a deeper look into what they were doing behind the scenes. This eye opening short film shows true extent of the problems that the man made plastics age is creating and how Bionic Yarn are using innovative solutions to turn the negative into a positive. 

http://i-d.vice.com/en_gb/video/watch-the-plastic-age-starring-pharrell-exclusively-on-i-d